Well hello there, quote of the day: “If we are being realistic, we might have to stop supporting Sony.” These are words spoken by Activision CEO Bobby Kotick who clearly has an issue with the PlayStation brand not generating enough income for the publishing giant.

“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” Kotick tells Times Online, further noting that Sony has to cut the system’s price — something he was expecting to happen at E3 — “because if they don’t, the attach rates are likely to slow.”

And it’s not just the PS3 Kotick is worried about, “When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”

It’s definitely hard to imagine PlayStation without franchises like Guitar Hero and Call of Duty, and we seriously doubt it will ever happen, but coming from the CEO of the world’s largest third party publisher it’s not like these words don’t carry any weight. They also have “corporate drama” written all over them. Popcorn, anyone?

Update: Follow-up story here.