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Ridiculous UK DJ Hero price revealed
BY Lee Bradley Jul. 1st, 2009 More on:

According to UK retailer ShopTo, DJ Hero is going to cost the British an eye-watering £107.99. Speaking to Eurogamer, ShopTo revealed Activision set the recommended retail price, equating to around $178.

For that princely sum, British gamers can expect the game disc and the turntable peripheral. Surprisingly, the turntable is made from plastic, and not pure gold.

Unfortunately, UK gamers have always payed over the odds for their goods. The most recent example is the UK release of Rock Band from EA. For all of the instruments and the game Brits had to dish out £180 ($297.30), more than double the U.S SRP of $169. Ouch.

Of course, a suggested retail price is just that, suggested. Eurogamer are also reporting that HMV is “going with its own price on this,” and offering the bundle at £99.99. Other outlets have yet to comment, but don’t expect any massive discounts.

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    1. JMA
      July 1st, 2009
      at 4:21 pm

      Honestly, its probably cheaper for Europeans, particularly the UK, to just import consoles, games, and peripherals, pay the extra import fee, and purchase a power adapter so that the unit can be plugged into the wall. The only hurdle left would be regional coding on DVDs and BDs; although, these can be imported as well.

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