I don’t like The Sims. Never have. And unless the game’s very essence is turned on its head, probably never will. I even dislike it to a point where it has become something I can actually be threatened with. But what I do like is creative advertising. And it just so happens that a new video for The Sims 3 that EA has sent out is just that, making for an odd mix of a thing I strongly dislike being shown in a light I really like. Well done EA, that’s one point for you.