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The Dead Space mystery - 1.5 million sold, 3 million played
BY Jamie Feltham Jul. 6th, 2009 More on:

Last year’s Dead Space from EA’s Visceral Games (then EA Redwood Shores) can be considered a commercial success. The title sold over a million units in 2008, not bad for a brand new IP competing with big Christmas games like Fallout 3. But as happy as studio manager Glen Schofield is with the sales, there’s still something on his mind, namely the fact that the amount of people who played Dead Space compared to the people that actually bought it is around double. Weird.

Speaking on EA’s official podcast, Schofield stated, “We looked at how many we sold. We also looked at — we didn’t have online which is one of the big features that you need to have to kind of keep it in the house a little bit longer these days. But then we also did studies on sort of how many unique users there were on the PSN network and Xbox Live. And realized, you know what, there’s over three million people that have played Dead Space. Maybe we’ve only sold 1.5 million or whatever the number is. But there’s something there because that means that, ok, there were a lot of used sales. So there’s a lot of people when I go out and talk to [them]… it seems that everybody has played it or heard about it or whatever.”

Used games sales are an increasing concern for publishers and developers, especially in the current economic climate, so it sounds like EA missed out on a lot of potential sales. Some developers have tried to counter this through online modes to keep players hooked, or promise DLC so consumers hang onto their copy. Dead Space doesn’t feature an online mode or any DLC past new weapons and armor. Of course, there’s also other things to consider like multiple Xbox and PSN accounts playing through the game on the same console.

Perhaps the developer upcoming prequel, Dead Space: Extraction will churn out better results.

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    1. Frohike
      July 6th, 2009
      at 11:45 pm

      They want to counter the used market? Publishers need to start lowering their prices. Then again, the advent of purely downloadable content in a few years will make the used game market less of a factor.

        Reply
      JohnDoe
      July 7th, 2009
      at 5:25 am

      The answer is simple, why do people buy used games? Because they are priced at a fraction of the RRP; if they want a higher volume of initial sales lower the price. They really need to change their outdated pricing strategy.

        Reply
      bhive01
      July 7th, 2009
      at 6:13 am

      I just finished this game on the PS3 and I have to say that to me it was worth the $60/£40, but I can see how it wouldn’t be to many. This is even more true given the economic climate since people just don’t have the expendable cash like they used to. That being said, if they want massive sales, you need a lower price to get it into everyone’s hands. Perhaps, they should adopt a more aggressive discount program after release. Say it’s $60 for two months, then $50, then 40… and so on. Until it’s $20 by the next year. They’ll undercut the used game market. I know if there’s only a $5 difference I usually buy a new one if I can find it.

        Reply
      bhive01
      July 7th, 2009
      at 6:19 am

      Also, this is probably what’s been happening for years, but now they know real numbers because of the online presence of these consoles.

        Reply
      Sang Nguyen
      July 7th, 2009
      at 12:53 pm

      Weird how he doesn’t mention game rentals and the age old tradition of friends lending friends games. That’s how I played Dead Space.

        Reply
      Eek
      July 7th, 2009
      at 2:01 pm

      Including SecuROM with the PC version certainly didn’t help matters. You’d think that after Spore, EA would have cancelled it’s deal with them. Spore, Dead Space, Mirror’s Edge and Mass Effect all sold poorly on PC because of boycots.

        Reply
      owen
      July 7th, 2009
      at 4:23 pm

      the real question is; maybe if the games were worth keeping then more people would kept them longer? Dev’s really need to create more lasting content. Face it, how many people trade in Moby Dick? really there is not value to keeping a game after you finish it.

      Even if downloadable content comes on stream, I’d still rent an entire console full of content. Because most games are daily newspapers!

        Reply

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