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Economy catches up to gaming
BY Sang Nguyen Jul. 18th, 2009 More on:

With 2008 being one of gaming’s best sales years many thought that maybe, just maybe, the industry can get through the world’s economic woes relatively unscathed. June’s NPD numbers came as a rude awakening to such hopes. 1up reports that year-over-year, June’s sales drop was the largest the industry had seen in nearly a decade. With hardware sales diving 38% and games 31%, a drop like this hadn’t been seen since September 2000’s 41% drop year-over-year. NPD analyst Anita Frazier speculates that 2008’s unexpected triumph is leaving 2009’s expected outlook to be a bit stale.

“The decline could also point to consumers deferring limited discretionary spending until a big event (must-have new title, hardware price cut) compels them to spend,” says Frazier. What also isn’t helping 2009 is how many games are being pushed back to 2010 (like Bayonetta and BioShock 2). This could all very well be premature, seeing that this is just a comparison of 2009 to 2008, but it’s a rather drastic drop by anyone’s standards. Not gaming apocalypse, mind you, but worrisome.

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    1. tek
      July 21st, 2009
      at 9:43 pm

      September 2000 - PS2 was about to hit, and Xbox was only a year away… No wonder the sales were down - everyone had already purchased that generation’s console (N64 or PSX or DC), and were waiting for the next thing! Jump forward to 2009, and we’re on the tail end of this generation… Xbox has been out almost 4 years, and PS3 isn’t getting any younger. It’s not due to the economy, it’s due to the fact that nobody buys hardware twice (unless you have an Xbox 360, in which case you’d be on your 4th by now).

        Reply
      bhive01
      July 22nd, 2009
      at 4:58 am

      @tek… so we need a price drop then?

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