The right name is the name of the game

Activision’s recent decision to put “Call of Duty” back into “Modern Warfare 2” has proven to be a smart move and one that will seemingly generate more returns for the publisher. Lots more returns.

Preceded by a 20% drop in consumer brand awareness, the latest data from Nielsen’s Video Game Tracking service now shows that key metrics such as aided awareness (+94%), definite purchase interest (+64%) and total positive purchase interest (+65%) each got a very considerable boost once the game was rebranded as Call of Duty: Modern Warfare 2 earlier this month.

So sorry Modern Warfare, you’re yet too young to out on your own. Even if you are in many gamers’ opinions shaping up to be the best thing since Donkey Kong.

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