You’ve got to admire the genius of Tecmo. When thinking up how to best advertise Team Ninja’s latest effort, Ninja Gaiden Sigma 2, they’ve gone straight to a base instinct: everyone’s desire to fondle breasticles.

The advert in question, which cropped up in Japan recently, has seemingly little to do with Ninja Gaiden itself, except that the game’s new eye-candy additions also have lovely jubblies. With the brand name confined to a tiny corner at the bottom, we doubt many of the cheeky squeezers even knew what the funbags were in aid of. Still, this video is bound to do the usual viral rounds, which can’t hurt sales when the game’s released in October.