Home
Become an editor or a contributor! Here’s how..
Christmas season not friendly to new IPs
BY Raphael Cua Aug. 3rd, 2009 More on:

In an interview with gamesindustry.biz, the creative director of Ubisoft’s EndWar, Michael de Plater had a few words to say about the upcoming releases for the Christmas season (or holiday season for you PC types.) “It’s a bit tough to launch a new IP exactly at Christmas when you’re head-to-head with blockbuster sequels,” de Plater says, commenting on the strong lineup of games coming up this winter, which includes Assassin’s Creed 2, Modern Warfare 2, and Mass Effect 2 (ME2 may be a bad example though as that’s dated for Q1 2010, not Christmas). He also covers trend convergence between blockbuster and casual gaming in the future and even pulls out his crystal ball, predicting voice recognition in games coming out in five years.

Essentially, if you’re releasing a game this winter and it doesn’t end in 2, it’s going to get swallowed up by the aforementioned heavy hitters.  And if your game doesn’t come with night-vision goggles, then don’t even bother.

Sign up for our daily updates! Enter your e-mail and get fresh gaming news delivered straight to your mailbox once a day.
RELATED STORIES
 
POST AUTHOR
Raphael Cua
More from this author
Raphael Cua.

    1. Horace B. Faulkner
      August 3rd, 2009
      at 11:23 am

      Hate to sound like a total noob but what does IP stand for?

        Reply
      Raphael Cua
      August 3rd, 2009
      at 11:59 am

      IP=intellectual property. Basically any creative work used for commerce. So a new IP would be like a new, original game.

        Reply

    While we hate limiting conversations in any way, please note that insulting/abusive comments will be removed without hesitation.

    What shall we call you around these parts?

    Remains hidden from others at all times.