EA planning on aggressive marketing for Brütal Legend, Dragon Age |
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| BY Rain Anderson Aug. 4th, 2009 | More on: |
During their fiscal first quarter conference call today, EA CEO John Riccitello said the main reasons last year’s critically acclaimed Mirror’s Edge and Dead Space didn’t do as well as expected was because they “managed to put these [games] right on top of some very strong competitive launches.” Despite both games being “solid businesses” for the company, they “just didn’t meet the expectations we had in fiscal ’09.” EA was also “less than pleased” with their marketing execution — a mistake they do not intend to repeat this year.
“[..] we are addressing all of those issues this year, in particularly with [Brütal Legend and Dragon Age: Origins]” Riccitiello said. “With regard to Dragon Age, it’s a title coming from BioWare. It’s got a built-in audience given the strong reputation of BioWare, and Brutal Legend is one of the most unique franchises I’ve seen in a very, very, very long time. So we are stepping up marketing. We’re going at it aggressively.”
Right then. Brütal Dew, anyone?
August 4th, 2009
at 10:20 pm
Brutal Dew is better than what Sony is going to do for Uncharted 2 (games being released same day)
August 5th, 2009
at 8:51 am
I’d say EA was already off to a good start back at E3. BL had a huge banner on the sweet spot of the LA convention center. There was a lot of marketing done for it in the usual onsite E3 publications and external magazines timed for the event. All that was done on all that thin ice that Doublefine was stuck in between with EA and Activision starting to flare up into lawsuit mode. Clearly EA appreciates what they have and are willing to fight.
I think that Tim and Double fine are finaly getting the marketing/sponsorship they deserve. Majesco did next to nothing in terms of marketing for Psychonauts and Activision…well Activision is starting to become just like the previously mentioned.
August 5th, 2009
at 9:28 am
I’m really rooting for both of these games. They’re both immediate purchases on my list. Let’s hope the same can be said for more people than just me.
August 5th, 2009
at 12:04 pm
Dragon Age in my opinion needs to alter its marketing a little. I love Bioware and RPGs, but it seems they’re using the sex and the blood to sell it instead of it actually being a fun game. I dunno, when the focus goes to those things, there’s usually some compensation going on.
EA do NOT screw up Brutal Legend.