EA takes a loss in Q1, still happy

EA has revealed its fiscal Q1 results today, showing the publishing giant took a $234 million loss, an increase over the $95 million from the same period a year ago. But regardless, the company beat expectations and seems pleased over how some of its titles did.

“Good execution delivered better-than-expected financial results in the first quarter,” CEO John Riccitiello said in a release announcing the results, adding that the company is “very pleased” with how well The Sims 3 and EA SPORTS Active did.

The Sims 3 was the number one selling title at retail in Europe and North America combined according to the company, selling through 3.7 million like it’s nobody’s business, while EA SPORTS Active became the EA’s biggest-selling Wii title ever by selling through 1.8 million units in the quarter.

The sales of EA SPORTS Active, along with Tiger Woods PGA TOUR 10, Grand Slam Tennis, and Rock Band 2 also allowed EA to hit record shares in the lucrative Wii market — 21% in the US and 13% in Europe.

The main sales drivers in the fiscal quarter, which ended on June 30, were said to be The Sims 3, EA SPORTS Active and Fight Night Round 4.

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