EA takes a loss in Q1, still happy |
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| BY Rain Anderson Aug. 4th, 2009 | More on: |
EA has revealed its fiscal Q1 results today, showing the publishing giant took a $234 million loss, an increase over the $95 million from the same period a year ago. But regardless, the company beat expectations and seems pleased over how some of its titles did.
“Good execution delivered better-than-expected financial results in the first quarter,” CEO John Riccitiello said in a release announcing the results, adding that the company is “very pleased” with how well The Sims 3 and EA SPORTS Active did.
The Sims 3 was the number one selling title at retail in Europe and North America combined according to the company, selling through 3.7 million like it’s nobody’s business, while EA SPORTS Active became the EA’s biggest-selling Wii title ever by selling through 1.8 million units in the quarter.
The sales of EA SPORTS Active, along with Tiger Woods PGA TOUR 10, Grand Slam Tennis, and Rock Band 2 also allowed EA to hit record shares in the lucrative Wii market — 21% in the US and 13% in Europe.
The main sales drivers in the fiscal quarter, which ended on June 30, were said to be The Sims 3, EA SPORTS Active and Fight Night Round 4.
August 4th, 2009
at 10:59 pm
EA going to take another BIG lost if nfs shift fails!!!!!! criterion please help EA with your new NFS!!!!!! old school NFS coming up in 2010
August 4th, 2009
at 11:10 pm
you would think by now EA would have learnt by now you cant make NFS no other way out side of illegal racing,cop chasing, country roads, high speed racing. bring back porsche unleasched, high stakes, the need for speed, hot pursuit…. even underground shift??? what the hell is that?? simulation racing is taken care of FORZA 3 GRAN TURISMO 5, SPLIT/SEC. PURE, SUPER CAR CHALLENGE. NEED FOR SPEED HAS ITS OWN IDENTITY, SEPERATE FROM ALL OTHERS.