Microsoft responds to Games on Demand pricing inconsistencies, kind of

It would be hard to find anyone who thinks Microsoft’s new Games on Demand service is a bad idea. You turn on your Xbox 360, browse a collection of games on the dashboard, pick one, and it’s quickly downloaded to your hard drive and ready to play. But one sticking point for gamers in certain regions may be the price. While most downloadable games in the US will be retailing for about $20, prices vary widely in other countries. For instance, Mass Effect can be downloaded in the US for 1600 Microsoft points. In Australia, it’ll run you 6000 Microsoft points.

Kotaku did some old fashioned reporting on the matter and found that Games on Demand pricing is set by regional branches of the company. And what does Xbox Australia have to say for themselves? “No one retailer has the lowest pricing for every product, and our program is about giving people 24 x 7 convenience and selection when shopping for Xbox 360 games.” We’re not entirely sure what that means, but it sounds like a lame PR platitude to us. So, if you live in the US, you’ll be getting cheap games to download – lucky you! If you live anywhere else, games will be more expensive – better luck next time!

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