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Analyst: price cuts won’t help hardware sales
BY Raphael Cua Aug. 13th, 2009 More on:

Cowan and Company analyst Doug Creutz believes price cuts for the three consoles won’t be enough to stimulate US sales in this economic climate. ”We are concerned that, given pressures on the consumer, price cuts may not have the stimulative impact to hardware and software sales that they have had in the past,” Creutz says, claiming consumers are already suffering from other financial stresses. Despite the bleak news, Creutz still believes that a price cut is imminent. He predicts a $100 drop for the PlayStation 3, a $50 drop for the Wii, and the Xbox 360 Elite price dropping to $300. If blurry cell phone cameras are to be believed, these claims are less prediction and more confirmation of what we already know.

The software sales “predictions” are equally bleak, with an expected 23 percent decline in July sales compared to the same time period last year. Creutz is optimistic that September will be a much better month for software, but with Guitar Hero 5 and Halo 3: ODST coming out that month, you’d have to be blind not to see the connection.

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    1. JMA
      August 14th, 2009
      at 8:06 am

      The title of this post is a bit misleading and a non sequitar. The analyst said that price cuts “may not have the stimulative impact to hardware and software sales that they have had in the past.” From this it does not follow that price cuts won’t help sales; it follows that it won’t have the “stimulative impact” as it has compared to past price cuts due to the economy. Absent extremely unusual circumstances, cutting prices always encourages more sales, even if only at the margins.

        Reply
      Raphael Cua
      August 14th, 2009
      at 8:29 am

      Would you believe it’s a subtle jab at how sensationalist and redundant analysts tend to be?

        Reply

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