2K Games president Christoph Hartmann has said in a recent interview that the company’s recent habit of focusing on fewer yet bigger games will continue. “[..] that was always actually the strategy from the beginning, except we didn’t go and announce it because what’s the point if you don’t have games to prove it?,” Hartmann told 1UP. “When we set up 2K four years ago, it was always the goal to do fewer games, better games. And that has to do with where the market is going and also to do with the way we’re structured.” Hartmann describes 2K as a “petite gaming powerhouse who wants to be the Miramax of video gaming: great titles, commercially very successful, but also winning Oscars.”
And they’re not the only ones who’ve adopted this way of thinking. THQ recently said that, when it comes to core titles at least, they too are focusing on developing just a few successful games every year that could then be turned into franchises, bringing the recently released Red Faction: Guerrilla and the upcoming Homefront as examples.
2K is about to launch the Gearbox-developed Borderlands which is their it title this year, with two other big titles, BioShock 2 and Mafia II recently pushed back for quality concerns.