SEGA will keep making mature games for the Wii

The critically acclaimed but commercially ignored MadWorld may not have set the sales charts ablaze, but Sega isn’t giving up on the hardcore crowd according to company president Mike Hayes, who promises “more games in that genre.”

“MadWorld sales were very disappointing, but was that to do with the platform? Was it that people didn’t like the art style? Or that people didn’t like the way the game played through? It could be many things, which we’re obviously researching,” he said in an interview with Wired. “Sega would be extremely arrogant to have a title that didn’t do as well as we thought on a platform and then say, ‘Those kind of games don’t sell on that platform.'”

Even though MadWorld only sold around 65,000+ copies in its first month, Hayes believes the Wii’s 34 million strong install base is more than large enough to allow for a few missteps on the road to success. “We actually regard The Conduit as a success. We shipped 300,000 units, sold through half of those and now it’s at the point where it’s selling consistently at a time when Wii sales are generally depressed in the marketplace,” he said. “What does that tell you? We still kind of don’t know. What we can say is that we’ll still do mature games for the Wii market because…the sheer scale of the Wii allows…a mature game, to be a niche but a successful niche. And because the development costs can be less on Wii, that means you can sell less to be successful”

“We can take more risks on the Wii.”

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