You know those ads for the free-to-play game Evony, those ones that are a bit heavy on the old wench boobies? We’re sure you do, they’ve been everywhere recently.
Well, the makers of Evony are attempting to sue veteran marketing man and blogger Bruce Everiss, who has been outspoken on his dislike of the game. Last month Everiss posted a number of blog entries which discuss how Evony‘s makers have apparently ripped off assets and mechanics from other games, of possibly distributing Evony with malware, and of having possible links to a Chinese gold-mining outfit called WoWMine, amongst other things.
He also wrote of Evony‘s ad campaign, “Thanks for showing us what it means to take advertising on the internet to the absolute rock bottom … then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth.”
As a result of his posts, Evony LLC are now attempting to sue for ‘defamatory imputations’ against their product, while refuting Everiss’ allegations. Everiss isn’t taking it lying down, however, and has scanned and posted the entire 5 page legal document over at his site, re-linked all his old articles and reasserted his accusation of asset and game mechanic theft.
It is also interesting to note that a recent piece at guardian.co.uk discussing Everiss’ accusations is now headed by the note, “This article is the subject of a legal complaint from Evony LLC”. Seems like Evony are going after the big boys as well as the bloggers.