You might think it’s too early to start thinking about the next generation of videogame consoles but Ubisoft CEO Yves Guillemot would disagree with you. Guillemot, in what some view as an overzealous move, is bulking up staff at the French gaming firm to prepare for the next generation.

“We have to get ready for the next generation of consoles,” Guillemot said in an interview with GamesIndustry.biz. “I know each time I say that, everybody says that we don’t know when they will come…but what we’ve seen is that when you don’t actually have enough creators to make the games when new consoles start, you can’t take the time or have enough energy to use the capacity of those consoles.” To ensure Ubisoft has plenty of time and energy for the next big thing, Guillemot is feasting during a time of famine - while other gaming majors like Microsoft, EA, and Sony are cutting staff, Ubisoft has opened two new offices, in Singapore and Toronto, which have the potential to add 1,100 new staff to the firm.

Allright, so the guy has a point - if you want your early titles for a new console to rock, you’ve got to start planning and developing well before the console is actually released. But, maybe before the new wave of consoles is actually announced, Guillemot could put some of his new personnel to work on a game we were all hoping would appear this generation.