Shuhei Yoshida on PS3 price cut

Shuhei Yoshida, president of Sony Worldwide Studios, sat down with GamesIndustry.biz and talked a bit about the recent PlayStation 3 price cut. The successor to Phil Harrison said the price reduction was a relief and was one thing that could have prevented the success of the company’s titles.

During GamesCom this year, Yoshida talked openly about the drop in cost, “My honest answer is that we’re so excited about the products we’re working on for release this year, but if there was one thing that could have prevented the success of our titles we felt that would be the price point – so we’re relieved to see it finally happen.”

“Games like MAG, or those hardcore games, we have no concerns over. But games like EyePet, or Heavy Rain, or ModNations – they’re targeted to grow the audience, and it’s crucial to make the hardware more approachable to those consumers.”

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