New PS3 ad: it only does family togetherness

Sony’s marketing blitz for their newly redesigned PS3 continues with this slightly creepy ad featuring Kevin Butler, family activities director. The third of nine planned ads for this holiday season, this ad touts the family-friendly features of the PS3, including Blu-ray and LittleBigPlanet. The ad also seems to show off Sony’s ability to kidnap family members, subjecting them to PlayStation gaming sessions and puppies licking them on the face. I’m all for kidnapping and puppies, but Kevin Butler’s expression at the end is rather unsettling.