Activision looks to circumvent consoles |
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| BY Michael Healy Sep. 16th, 2009 | More on: |
It’s a commonly accepted idea that if you want to play a game, you need a game console. But such common knowledge may not hold in the future, says Activision CEO Bobby Kotick. At a recent technology conference in San Francisco, the gaming executive stated that “you should expect to see many of our products will be playable on the television independent of a console.”
While claiming to be able to deliver gaming content without consoles may raise some disbelieving eyebrows, Activision does have some leverage in terms of the high prices their games demand. Referring to the company’s Guitar Hero franchise, Kotick went on to speak of the new economics of the music game: “Today, we’ll sell you for $100 a guitar. You might add a microphone or drums, you might buy two or three expansion packs, different types of music…So, what used to be a $50 sale is a $500 sale today.”
The question remains: If people are willing to spend more on music games like Guitar Hero, will they be willing to do so outside the established framework of console-based content? Activision and Kotick seem to be betting they will be.
September 16th, 2009
at 3:03 pm
Sadly, this man has to drag Activision into the gutter in his attempt to bilk the gaming market for every penny it has. Does he honestly believe charging more for his product is a good idea, when all his competitors are trying to lower their prices to grab a bigger slice of the pie?
September 16th, 2009
at 3:31 pm
As someone who’s never bought a GH game, all I can say is good luck and good bye to Activision.
September 16th, 2009
at 3:38 pm
is he actually proud of what he’s saying?
September 16th, 2009
at 10:20 pm
Yeah, he’s proud allright. As someone’s already said a whole lot better than me, he’s a great CEO but a terrible leader (he makes the money, right now, but his tactics are slowly souring the workforce towards him and his policies which will eventually lower the quality of his products, at the very least in the eyes of his customers)
September 17th, 2009
at 2:02 am
Come on guys, this is why a lot of people don’t want to make statements these days get a bunch of people who do not know what they are saying together and you get a bunch of people twisting words in a statement around. To put in more perspective… Economy is in the toilet… not just America’s but the WORLD. Activision like every other company out there is looking to cut costs to stay in business. He did not say anything about charging more for his company’s products. Lets get that one straight. What he is saying is that with multiple range of products a company can make without going through a middleman that eventually instead of just selling a game for 50 bucks. You can keep adding new things that do not make it a one hour and into the closet it goes kind of thing. I should be a late night talk show host or something I love finding people with lack of common sense making untrue comments about stuff they know nothing about LOL :P If you agreed with the previous posts and still do and do not understand what I am saying consider yourself below average intelligence.
September 17th, 2009
at 7:42 pm
It’s a $500 sale, except the music genre is flooded.