Activision looks to circumvent consoles

It’s a commonly accepted idea that if you want to play a game, you need a game console. But such common knowledge may not hold in the future, says Activision CEO Bobby Kotick. At a recent technology conference in San Francisco, the gaming executive stated that “you should expect to see many of our products will be playable on the television independent of a console.”

While claiming to be able to deliver gaming content without consoles may raise some disbelieving eyebrows, Activision does have some leverage in terms of the high prices their games demand. Referring to the company’s Guitar Hero franchise, Kotick went on to speak of the new economics of the music game: “Today, we’ll sell you for $100 a guitar. You might add a microphone or drums, you might buy two or three expansion packs, different types of music…So, what used to be a $50 sale is a $500 sale today.”

The question remains: If people are willing to spend more on music games like Guitar Hero, will they be willing to do so outside the established framework of console-based content?  Activision and Kotick seem to be betting they will be.

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