With a number of racing games competing for that top spot of the genre’s, well, top list, Forza Motorsport 3 is without a doubt a strong contender. Apart from the game looking like something taken out of a photograph, RJ De Vera, custom car and product designer, explains the beauty of digital customization and how far we’ll be able to modify the original cars. He worked on Forza Motorsport 1 and 2 and the way he sees it, this third installment is the combination of his previous work on the franchise.

De Vera explains everything very thoroughly, accompanied by the game playing on an HDTV so we can all understand and follow his comments and remarks with visual aids. We’ll leave it up to him to do his thing.

Forza Motorsport 3 drives into stores on October 27th for the Xbox 360.