Not everything in the land of the Wii is sunshine and rainbows. Visceral Games is set on creating dread and desperation on the Wii with Dead Space: Extraction, which ships today for (un)lucky Europeans. In this video, the developers teach us lessons in Horror 101 and the cinematic science of bowel-loosening frights. They emphasize pacing above all else, taking a page from Hitchcock in his beliefs on suspense, “There is no terror in the bang. Only in the anticipation of it.”

Dead Space: Extraction hopes to terrorize gamers today in Europe and Sept. 29 in North America.