Industry will be better off if PS3 wins this generation, Tretton reckons

If you’re delicately sipping a beverage as you read this article, prepare to spit it out in shock and disbelief: Sony Computer Entertainment America president and CEO Jack Tretton recently told Forbes that it would be best for the videogame industry if PS3 beats out Nintendo and Microsoft this generation.

Elaborates Tretton, “We like to say that the environment where PlayStation wins is best for this industry, because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to either select regions or to select consumer audiences.” Clearly, Tretton is referring to Nintendo’s reputation as a medium for kid- and family-friendly games, while Microsoft’s Xbox 360 caters to the more “hardcore” of the gaming masses.

So, what say you? Is a PS3 win a win for everyone? Or is Tretton just saying this stuff because he, ya know, kind of works for Sony?