There might not be another president of a major corporation that is sleeping as good as Nintendo of America’s Reggie Fils-Aime. I imagine his office as the giant vault of gold that Scrooge McDuck used as his personal swimming pool. He took some time out of his busy schedule of lighting Cuban cigars with $100 bills to talk with CNBC about Nintendo’s holiday push, and about the recent Wii price drop.
Reggie talks about how the choice to cut the Wii price to $199.99 was a strategic decision to coincide with the release of Wii Fit Plus, and he goes on to talk about Nintendo’s high expectations for this holiday. When asked if further price cuts were needed to insure success, Fils-Aime replied “absolutely not” and went on to discuss their strong holiday software lineup with titles like New Super Mario Bros. Wii and The Legend Of Zelda: Spirit Tracks coming down the pipeline.
Now obviously the Wii won’t be $199.99 forever, but Nintendo seems confident that they will be able to sell units at their absurd rate at this price for the foreseeable future. Either way, Nintendo will probably make more money this holiday then you’ve ever even thought of.