Nintendo of America president Reggie Fils-Aime seems to have a hard time figuring out the PSPgo. “I have the utmost respect for all our competitors,” he said while talking to the Washington Post, “but it’s interesting to try and answer the consumer question of ‘What’s in it for me?’ in that product,” and added that Sony’s newly launched handheld may have a “fundamental concept problem in terms of ‘Who’s it for?’ and ‘What’s the benefit?’”

He didn’t try to answer his own questions but did touch on the mobile market and revealed that, despite the iPhone’s rabid success and major publishers racing to release games for it, Nintendo has no desire to enter the mobile market. “We think the game business is competitive enough,” he said.