Microsoft’s Aaron Greenberg is not swayed by Sony’s recent price cut and the introduction of the PS3 Slim, he told GameInformer. While he does fully expect Sony to be on top when it comes to units sold in September (NPD data is expected to be released on Monday), he’s confident that at the end of the year, and this generation, Microsoft will be on top.

“This is frankly not a real surprise to us or the analysts that follow this industry, as it is typical to see a short term bump following the introduction of new hardware and pricing into the marketplace,” Greenberg said. “What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation … I actually think the story here is about much more than just hardware sales. It’s about the entire ecosystem and investing in the future; something we are very focused on. There is also the whole financial side of the equation that people rarely seem to pay attention to. Sony, for example, has publicly noted that they lose money on every console they sell and with the price cut, they’re now losing even more money – so even with the PS3 in the market today at $299, you have to question if their business model is sustainable.”

Greenberg believes Microsoft has “really diversified the business model and the economics of the industry” and that it’s not just about the hardware anymore, but also software and services, “These multiple revenue streams provide not only economies of scale for us and our partners, but award us the benefit of having a profitable business, which in turn allows us to continually invest in the future and remain focused on delivering new experiences and expanding our audience.”