During last week’s episode of GT’s Bonus Round, Wedbush Securities analyst and industry guru Michael Pachter predicted that the price for an Xbox Live Gold subscription would be going up. Said Pachter during the show, “You can’t hook a guy into Xbox Live Gold if he’s playing on a PC … that’s the other problem — you really want to hook every gamer who has a 360, you want them to buy all their games on 360, play everything multiplayer, pay you 50 bucks a year so that, in a couple years, it’s a 100 bucks a year. And that’s going up, we all know that … it’s a profit deal,”
Videogamer spoke to Xbox Live Europe general manager Jerry Johnson, who has now summarily denied the potential price hike. “I can tell you it wasn’t directed or tied to anything actually going on within our group,” spoke Johnson. “I find it flattering that someone feels that the value of what we’re delivering is worth more than what we’re charging. That couldn’t have been popular with other press. Unless he was trying to be sensationalistic to get a quote out there.”
So, does that lay the issue to rest? Or does a price increase still lurk? This of course would not be the first time that a videogame company has told the press one thing and then another. But, if we’re to take Johnson’s words at face value, then it looks like our Xbox Live subscriptions will be holding steady at $50/£40.