Microsoft has announced that Sky Player, the TV and movie streaming service, is now available to “100 per cent” of Xbox 360 owners across the UK and Ireland.

The service was pulled shortly after launch 10 days ago after consumer demand overloaded the system. A revised rollout plan was promptly devised, getting under way last week. Now that process is complete.

“As you may know we have been implementing a gradual rollout of the Sky Player on Xbox 360 service since our initial launch,” said the Microsoft announcement. “As of today, 100 per cent of the Xbox base can access Sky Player, and tens of thousands of new users are accessing the service daily. The quality of the service remains of the utmost importance to both Sky and Xbox, and as such we will run further testing over the weekend and continue to monitor the service closely.”