Criterion confirmed as the next Need for Speed developer

After admitting that EA has, in his own words, “failed to put adequate resources behind” the Need for Speed franchise in recent years and that “as a result, quality suffered,” EA Games Label President Frank Gibeau revealed what’s been rumored for a while now — the next game in the series is coming from Burnout Paradise (pictured) developer Criterion Games. And it’s coming in 2010.

“Next year’s Need for Speed has been under-development now for some time at our award-winning Criterion studio,” he said during the company’s recent fiscal Q2 results call.

Following the success of Need for Speed Shift, putting the franchise in yet another developer’s hand is part of the company’s plan to “revitalize” some of their core intellectual properties, including Medal of Honor.