During yesterday’s BMO Capital Markets Conference, Activision Blizzard CFO Thomas Tippl said gamers should expect additional monetized online services to hit some of their biggest franchises, including Call of Duty.
“It’s definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay,” Tippl said when asked if a World of Warcraft‘s online business model could make it into the company’s other titles. “There’s good knowledge exchange happening between the Blizzard folks and our online guys.”
“We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that. I think it’s been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty.”
Tippl says the demand for such services comes from the core gamer crowd who say “there’s lots of services and innovation they would like to see that they’re not getting yet.”
“From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that,” he says.