During the BMO Capital Markets Digital Entertainment Conference, Ubisoft CEO Yves Guillemot said the company is looking to build on their current market share of 6% and plans to quickly hit 10% by leveraging new hardware (Ubisoft is one of the companies currently working on a Natal games or games), entering new genres and further developing existing franchises, while also promising to throw innovation into the mix.

“We have lots of innovations and initiatives that will come in the next few years,” he said, also hinting at future consoles, “We’re working on three segments: Present and future consoles; online and social networks; and also on entertainment convergence… Our business today is USD 24 billion - we have many opportunities to gain market share, because we have around 6 per cent now, and our goal is to quickly go to around 10 per cent in this industry.”

Good luck. We’re sure Assassin’s Creed II, released later this month on Xbox 360 and PlayStation 3, will help a bit.