We’re “just at the beginning” of music games, RedOctane says

Activision-owned RedOctane believes there’s still plenty of room in the industry for music games, untapped genres to look at and new technologies to make use of. “We’re really just at the beginning of music games,” co-founder Kai Huang says, adding that they’re constantly thinking about what genres and instruments to introduce to the audiences next. “In the U.S., country music is obviously very popular. Globally, classical music has always been very interesting. Latin music — there are just so many different genres of music and instruments that haven’t been tapped into yet,” he says, later noting that despite DJ Hero‘s apparent not-so-great sales, they’re planning it to become the year’s number one new intellectual property — something a certain heavily-armed game may take issue with.

As for how to play all those new genres, Huang says the Hero business is “definitely exploring” the possibilities upcoming motion control additions like Project Natal can offer, “… one of the areas we’re exploring certainly is camera technology and what you can do — track your movements and maybe have your characters on the screen do certain things you’re doing, or personalize it more so it can look more like you on stage rather than just be an avatar.”

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