Japan appears to be in a craze similar to what North America went through back in 2007 when Halo 3 was released; With the December 17 release date fast approaching, Square Enix has started to run ads for not just Final Fantasy XIII itself but also the Final Fantasy-branded Elixir drink — if sipping on a drink with her face plastered all over it isn’t quite enough to make you feel her presence then don’t forget that the marketing masterminds at Square are also releasing a fragrance named after the game’s main character Lightning, which is.. just plain weird, actually — as well as an upcoming behind-the-scenes documentary which will see a separate release once the game’s out. Check the ads out below, plenty of in-game footage in there as well.