Developers should take more risks, says Valve

Thanks to services like Steam, developers can now “challenge their audiences” and should take more risks. That’s according to Valve director of business development, Jason Holtman.

Speaking to Edge about the ease of issuing updates via Steam, Holtman said, “I think developers have lot of power right now, and that’s small and big developers, and they should actually try to challenge their audience, not to avoid something that might annoy them. Not make something safe, narrow: ‘Oh my gosh, it’s got to fit everybody.'”

He added, “The nice thing about a connected user base on something like Steam is that you don’t have to consider them all. You can find the niches that maybe enjoyed part of the game that annoyed a lot of others, and get their feedback and see what happens, because that is going to help everybody.”

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