Take-Two: “we intend to improve” on release dates

2009 has seen the delay of many, many games. By pushing back Max Payne 3, BioShock 2 and Mafia II, Take-Two may just be leading that charge — a problem the company acknowledges and something they’re trying to get better at.

“We must become more consistent in meeting our release dates and managing production costs to achieve the highest possible returns on our creative and financial investments,” Chairman Strauss Zelnick said during their fourth quarter earnings call yesterday, adding that delaying a title will still be considered to take advantage of a better release window but that, “in terms of commitment to quality and excellence,” the commitment to their core business is “unwavering”.

“That said, for sure we can improve and we intend to improve.”

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