Kids play videogames. This was clear to us a while ago since we played them when we were kids, but now it’s clear to us because you can hear them in just about any public match of Halo, Call of Duty, or most online shooters. Also, the media would have you believe that videogames are fast replacing the mass media staples of movies, tv and music. Well, according to a recent study by the NPD Group, our beloved medium still rates behind all of those and landing in dead fourth for kids in the age range of 2-14. Not that this is a competition, of course.
The study showed some other data that was rather interesting. In that age group, the number that played PC games (71%) was actually pretty close to the number who played consoles (77%). Also, a not-surprising 81% of that gaming was purchased physical media. 14% downloaded PC games, and a scant 2% downloaded content to their consoles. NPD analyst Anita Frazier points out that these numbers actually work against the assumption of freebie browser Farmville-esque games being the majority of all that PC gaming, saying “there is still spending happening on the PC gaming side of things.”
I can’t help but wonder how many of those kids’ PC spending is World of Warcraft, but it’s nice to know they, apparently, spend more time rocking Lady Gaga while watching Twilight and the latest episode of Even Stevens. Even Stevens is still on the air right?