EA: Console prices have “a long way to go”

EA’s chief financial officer Eric Brown feels there’s still ways to go as far as pricing for the current generation of consoles is concerned. “I think pricing has not come down as much as we would have expected at this point in the cycle compared to the last,” Brown said at the Goldman Sachs Technology and Internet Conference today, pointing out that about 48 percent of the PS2’s sales occurred at a price point of $149 or less.

“Clearly at $299 we’re nowhere near that price point,” he said.

Wedbush analyst Michael Pachter agrees; “because its manufacturing costs are lower, Microsoft has the ability to lower price as early as March or April,” he said some weeks ago.

As for the longevity of the generation, Brown doesn’t expect a switch to new hardware to happen any time soon. The upcoming PS3/360 motion controllers are just some of the catalysts to keep this generation going, he says.

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