Avalanche CEO: developers should cancel more bad games

After reading his recent interview with Develop Online, it’s hard not to think of Christofer Sundberg as a gaming industry genius. The CEO of Avalanche Studios, developer of Just Cause 2, opined on the need of publishers to cut production of subpar games when developers are delivering poor product. Specifically, he cites Avatar: The Game: “Avatar is a great example of a game that should never have come out, regardless of how much money it made. I don’t know if it was profitable or not, but games like that give license-based games a bad reputation, and that reputation is already at an all-time low.”

Then, Sundberg derided developers who sell out to major publishers too quickly, before they’ve given their properties time to mature: “American developers tend to sell their companies way too early, and then they whine about not getting enough money when their projects become successful after a couple of years of being owned by a big publisher and not really being in control.”

All in all, Sundberg stressed the need of both publishers and developers to create quality content and nurture that content over time: “…in this industry, if you want to be successful you have to be patient, and look beyond that big bag of money. There is no way to make a quick buck in the game industry. The sooner people realize that, the better.”

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