The Rebellion-developed Aliens vs. Predator has become the fastest-selling title in Sega’s history, Sega UK managing director John Clark has revealed.
“We are absolutely delighted with the strong first week sales of Aliens vs Predator,” Clark told MCV. “We are also very pleased that Aliens vs Predator has become Sega’s fastest selling game to-date. With the exceptional level of pre-orders that had been achieved by launch, we had high expectations for the title and I am very pleased to say that it has delivered on those expectations.”
AvP so far is also 2010’s fastest-selling title in the UK, leaving behind major sequels Mass Effect 2 and BioShock 2; a feat Sega attributes to a strong PR campaign.
“We have also had a heavyweight marketing campaign that included a three minute takeover in the ad breaks of both Aliens and Predator movies recently shown on Channel 4 and Film 4, which resonated extremely well with our target audience.”
The marketing will continue over the coming weeks, Clark says, and Sega is “looking forward to ongoing success for the title.”
The game may also get a sequel somewhere down the road — according to Rebellion co-founder and CEO Jason Kingsley, talks are already taking place.