Ubisoft’s Maxime Beland has reiterated the company’s desire to adopt an Activision-esque approach to franchise management. The creative director says Ubisoft are looking to increase the production rate of Splinter Cell and Assassin’s Creed titles.
“This is a long-term vision,” Beland told Edge. “I’m not telling you that in a year you’ll have another Splinter Cell. Right now the direction Yves (Guillemot, Ubisoft CEO) gave us and where the company is going is, at one point, if the direction doesn’t change, yes you’re going to be seeing Splinter Cell games – just like Assassin’s Creed games, just like anything else – released a little bit more often.”
It’s a strategy that has clearly served Activision and the Call of Duty franchise well. However, it’s not without its pitfalls. Yesterday, God of War series director Stig Asmussen was reported as saying that regular 2 or 3-year release cycles would risk making GoW “irrelevant.”