The Old Republic EA’s “largest ever” project

EA’s Star Wars: The Old Republic is the company’s biggest undertaking yet — by far by the sounds of it — chief financial officer Eric Brown said at Wedbush’s financial conference yesterday.

The BioWare-developed MMO is the “largest ever development project, period, in the history of the company,” he said, adding that the project costs “significantly more” than EA’s average, $30 million packaged game.

A more specific figure wasn’t provided but Brown did estimate that competitor Blizzard’s World of Warcraft cost “$100 million, perhaps more” to develop and launch, a sum it now attracts monthly from its subscriber base.

“MMOs are sizeable undertakings,” he quipped.

EA is currently eyeing a spring 2011 launch window for SWTOR.