Working with EA gave BioWare the “optimal way” to create meaningful DLC

It’s fair to say that EA and BioWare have been taking a decidedly committed approach to post-release support for their games, evidenced most recently by the release of the rather substantial Dragon Age: Origins Awakening expansion. BioWare’s Dr. Greg Zeschuk and Dr. Ray Muzyka have spoken to UGO about how teaming up with EA gave them access to vitally useful knowledge and information — allowing them to deliver “really high quality stuff” via DLC, thankfully avoiding that most notorious of pitfalls involving armor for horses.

“What’s cool is there is a lot of knowledge and information sharing, so that leads to a consistency in behavior among a lot of the EA studios,” mentions Greg Zeschuk, BioWare’s VP and creative officer, “so if someone cracks the code on a concept we all tend to look at it and try to adapt it to what we are doing.”

Key to their DLC strategy has been forward planning, with post-release support as “part of the long-term vision” for each game. That said, BioWare CEO Ray Muzyka asserts that “it’s important for fans to understand that we finish our main games, and we aren’t carving things off to release as packs.”

Muzyka points out that continuing to work with the game’s tools allows them to become more creative and experimental with the new content, which is “one of the most important things with DLC”; while “people want more of the same universe, they don’t want necessarily more of exactly the same”.

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