Who will buy the Nintendo 3DS, Sony wonders

Today’s announcement of a 3D capable DS successor, the tentatively named 3DS, has left Sony’s John Koller wondering what demographic Nintendo may be targeting with the new device; according to Sony’s own look at the market, he says, getting pre-teens to play 3D may be “a little bit of a stretch”.

“I think it remains to be seen where Nintendo goes with 3D on a portable,” the director of hardware and marketing for SCEA told IGN. “Having been in the portable space for quite awhile, I think it’s an interesting move but one I’d like to see where they go from a demographic standpoint. 8 and 9 year olds playing 3D is a little bit of a stretch given where some of our research is right now.”

We’ll take that as a ‘no 3D PSP anytime soon’ then. However, introducing the third dimension to the PS3 is still very much among Sony’s goals.

“There’s a tremendous amount of opportunity on PlayStation 3 with 3D,” he said. “The amount of interest in 3D from the retail side and game publishers is off the charts. We know we have a hit with 3D on PS3 and we’re going to concentrate our efforts there.”

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