Microsoft’s E3 ‘unlike any other,’ will hold two press events

Microsoft is holding two pre-E3 press gatherings this year, a ‘save the date’ email the company sent out today announces.

The first event, held on June 13, will focus entirely on Project Natal and will, according to director of product management Aaron Greenberg, demonstrate “the universal appeal” of the Xbox 360; a pitch to keep the core audience tuned in, perhaps?

The other event, Microsoft’s annual press conference, will take place on the following morning, on June 14.

“We’re gearing up for a really exciting E3,” Greenberg adds of the company’s plans, “unlike any E3 we’ve ever had before.”

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