Activision is spending £1 million to promote the five maps that make up Modern Warfare 2‘s Stimulus Package, MCV writes.
The campaign includes extensive online marketing as well as a TV spot, both of which started running before the map pack became available this Tuesday and will continue to run throughout Easter.
On top of that, “Our partners are playing a crucial role in driving the Stimulus Package message out to consumers through their in-store activation,” according to David Tyler, Activision’s marketing director for UK and Ireland.
“Retailers are fully on board to ensure they secure their share of the commercial opportunity that is being created. The key behind all of this as usual, is having great content.”
The mapathy-curing DLC is currently exclusive to Xbox Live for 1200 Microsoft Points ($15). PC and PlayStation 3 users will get it at a later date.