MadWorld was a “mismatch with the Wii audience”

It’s no secret that Sega’s MadWorld didn’t quite live up to expectations as far as sales go. But according to the company, that has little to do with quality of the game but is rather a result of misunderstanding the Wii demographic. Sega West president Mike Hayes describes the situation as a “mismatch with the Wii audience” and reveals that they underestimated the amount of Wii owners who also own other consoles.

In his own words, “Clearly that was a mismatch with the Wii audience – particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you’re going to play a mature-rated game, you’re going to get your 360, PC or PS3 out to do so. But you can’t knock us for having a go. ”

He goes on to explain that Platinum Games “needs” the PlayStation 3 and Xbox 360 in order to accomplish what they set out to do; something already proven with the critically acclaimed million seller Bayonetta.

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