The shift of the gaming market from East to West has been a consistent trend. However, Capcom Europe’s COO David Reeves stated in a recent interview with MCV that the balance has shifted drastically towards US and Europe.
“88 percent of the games business is in the US and Europe combined, while 12 to 15 per cent is in Japan. So the concentration has to be in the West,” Reeves said.
Even though all the action seems to be happening away from the land of the rising sun, that doesn’t mean Capcom will want to get build happy in the US or Europe. With digital distribution becoming a popular trend the need for upstarting new warehouses might only payoff for the short term.
“What you can’t do is set up huge operations in all these European countries when you know that within five or six years time we will be in the digital era,” Reeves said. “So it has to be a very balanced approach – a similar approach to what some of the Japanese firms have taken so far. It has taken Square Enix a while to expand, for instance.”
Reeves has had a lengthy career in the European games market, spending 14 years at Sony before moving to Capcom just a couple of weeks ago.