Sledgehammer’s Call of Duty innovative, will further broaden the audience

While it’s not yet clear what kind of an addition to the Call of Duty franchise former Dead Space leads at Activision’s new Sledgehammer studio are working on, it’s taking an ‘innovative and audience broadening approach’.

That’s how the product’s described by Thomas Tippl, Activision’s COO and CFO.

“Today, we have three studios working on Call of Duty,” Tippl told the LA Times. “We have Infinity Ward, which made Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2. Then we have Treyarch, which will be releasing a Call of Duty game in the fall of 2010. Treyarch also developed Call of Duty: World at War and Call of Duty 3.”

He added: “And, most recently, we’ve added Sledgehammer in the Bay Area. We haven’t yet announced the content of their game, but it’s going to be an innovative take that will further broaden the audience for Call of Duty.”

As Activision announced their dedicated business unit for the franchise early last month, the Sledgehammer-developed game was labeled as an action-adventure title. It will be out some time next year.