THQ redesigning approach to casual gaming

When it comes to traditional games, THQ is an unquestionable leader. Sporting a lineup of titles including Saints Row, the WWE franchise, and Red Faction, the publisher doesn’t have any trouble moving product. However, it had an inauspicious outing into casual gaming last fall with the release of its World of Zoo for the Wii, DS, and PC. Something it intends to fix.

Says senior vice president of European publishing Rory Donnelly, “Launching this in October did not allow us to be prominent on the shelves for the crucial gift-giving period, which came later in the year than usual due to the challenging economic climate worldwide. We plan to approach this market differently next year.”