APB dated, pricing model explained

Realtime Worlds’ cops’n’robbers MMO APB is out in two months’ time, publisher EA’s announced; June 29th in North America, July 1st in mainland Europe and July 2nd in the UK.

As most MMOs, the game comes packing a pricing model, although a unique one.

Inspired by three core concepts — “value, flexibility and no commitments” — buying the game at retail or online gets players 50 hours of “action gameplay” plus “unlimited time in APB’s social districts customizing, socializing and trading in the marketplace”. As the 50 hours are used up, there are a few choices: pay $6.99/£5.59 to add 20 hours or get a 30-day unlimited package for $9.99/£7.99; discounts for 90 and 180-purchases are available.

Play time can also be funded by actually playing the game. Through yet-to-be-specified means, “APB provides avenues for accomplished gamers or creators to earn rewards for their creativity and subsidize their ongoing costs with their in-game efforts.”

According to Realtime’s CEO David Jones, “Highly talented players could potentially even play for free in this way.”