Lack of innovation, over-annualization to blame for Medal of Honor downfall

EA Games’ label president Frank Gibeau has pinned the critical and financial downfall of the decade-old and once massively popular and successful Medal of Honor franchise on the demons that are lack of innovation and over-annualization. Two things he believes go hand in hand.

“I think any franchise that’s been around for a long time, they get in a rut, they become over-annualized. They run out of innovation. The team pounds on a game every year, and they get tired, they run out of time and effort to be innovative and try and take some new risks,” he explained in a recent Gamasutra feature.

Beyond the campaign offerings, Gibeau also felt like the series’ online component “wasn’t getting enough attention”; something this fall’s modern-day reboot is looking to fix and the main reason why Battlefield series developer DICE is handling the multiplayer.

“Any shooter worth its salt is going to be really breakthrough in its online play, and I think Battlefield: Bad Company is a good example of that, I think Modern Warfare 2 is a good example of that, I think Halo clearly is a good example of that. The power of a franchise in the shooter category is in the online component and modes.”

He added: “The DICE guys, the Battlefield 1943 team were able to partner with our LA squad and they’re doing some pretty remarkable stuff online for MOH“.

The online component has been kept under wraps until now but Gibeau promises the first details for “this summer.”

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